Annoying-Is-Caring (AIC)
Annoyance is a sign of love
When you care about someone, the interplay of caring and annoyance can lead to holding them to high standards — making even minor issues seem irritating. This annoyance is a clear sign that their actions affect you, contrasting with apathy, which reflects a lack of concern.
Viewing annoyance in this light, it can be seen as a facet of love: you appreciate them for who they are, including the traits you might not particularly enjoy. This insight, combined with the undeniable need for more Emotional Intelligence in our world, inspired us to launch this engaging project alongside a team of Silicon Valley veterans.
Humour is also a market gap. Industry studies estimate humour drives roughly 20% of retention on social media platforms — yet it sits inside a $200B+ ad market that the major players (Facebook, Instagram, TikTok, X, YouTube) merely cultivate for scale. AIC is built around that opening: a humour-first platform designed for the relationships that matter most.
The team
Dr. Frantz Lohier — Founder
Dr. Frantz Lohier is a technology leader, entrepreneur, and author known for blending artificial intelligence with human-centered creativity. With a background rooted in large-scale cloud infrastructure and innovation at companies like Qualcomm, Samsung, iRobot, AWS. He has spent his career building complex distributed systems that operate at global scale.
He is the founder of Annoying-is-Caring, an AI-driven platform designed to strengthen human relationships through humor. The platform enables users to generate personalized jokes, cartoons, and voice messages — reviewed and curated before being shared — combining machine intelligence with human judgment.
His work reflects a unique intersection of artificial intelligence, sociology, and human-machine interaction. He has authored two books exploring the societal and technological shifts driven by innovation. More at lohier.com →
Fabien Diake — SVP of Operations
Fabien runs the day-to-day at Annoying-is-Caring: subscription lifecycle, customer support, the back-office systems that keep personalised humour reaching the right inbox on the right day, and the operational glue between the engineering, content, and customer-facing teams. He pairs steady technical-ops discipline with a focus on the people side — the carers and the cared-for who use the platform every day.
He joined AIC because the project sits in an unusual lane: serious engineering aimed squarely at small, deliberately funny gestures of affection. That's a hard space to operate well at scale; the goal he set himself is to make it look effortless from the carer's side and invisible from the cared-for's.
Dr. Luc Julia — Advisor
Dr. Luc Julia is a French engineer and entrepreneur widely recognized for his major contributions to artificial intelligence. He is best known as one of the co-creators of Siri, the voice assistant popularized by Apple, and held leadership roles including Chief Scientific Officer at Samsung.
An author and speaker, Luc challenges common misconceptions about AI. In his book Artificial Intelligence Does Not Exist, he promotes a realistic view of AI, rejecting the idea of fully autonomous or conscious machines, and advocates for "augmented intelligence" designed to assist humans rather than replace them.
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